The Amplify Festival News
The Amplify Speakers Speak...About Amplify 2011!
When a company has employees that enjoy their work, the first people to benefit are the customers. A happy employee spreads satisfaction down the line to customers, suppliers and anyone who comes into contact with the brand.
So at Amplify, as hard as we try to keep audiences engaged and entertained, we also always do our very best to make sure every Amplify speaker has a great time presenting on stage, and relaxing off it in our incredible city of Sydney.
We caught up with some of the speakers to see what they thought of the Amplify concept, the audience reaction in the room and their time spent in Australia. Here’s what they had to say…
2011 - What A Year For Amplify-cation!
2011 was a monster year for Amplify – the 5 day festival was a huge success with over 1000 information and innovation hungry minds hearing from 35 speakers from 4 continents, across 90 sessions and events.
Then the Amplify Effect - our groundbreaking influence tracking software – reached the finals of the Constellation SuperNova Awards in not 1, but 2 categories – Social Business & Advanced Analytics.
And Amplify originator and curator Annalie Killian was selected to be part of the Aspen Institute’s highly acclaimed First Movers Fellowship program and spoke at Ted X Melbourne on, wait for it, the potential dangers of being too connected. Oh the irony! Watch the full speech below, it’s a cracker :)
The Future Of Facebook Goes Live
After giving Amplify-ers an exclusive early doors showing at Amplify ‘11, Venessa Miemis’s Future Of Facebook project is now officially live.
Launched on CNN.com yesterday, this Open Foresight program sets out to explore the impact social networking technologies are having on our lives through a series of 6 videos.
Watch the first video below and be sure to check out the Future Of Facebook site for loads more great info on this constantly evolving, crowdsourced project.
Watch Gunter Pauli's Workshop Now!
Gunter Pauli’s 2 hour workshop was thought by many to be one of Amplify 11’s standout sessions - and you can watch the video in full now.
Gunter - innovator, entrepreneur and leader of the ZERI Foundation - discusses 5 working, profitable and replicable business case studies from his book The Blue Economy, which argues that 100 million jobs can be created in 10 years with zero emissions.
Jeremiah Owyang & Ray Wang Videos Are Live
Become a social media and enterprise software expert in 3 hours with these high energy, interactive sessions from Jeremiah Owyang & Ray Wang
Ok, maybe not quite an expert, but you'll be well on your way ;-)
Tech On Tap & The Expo - What Went Down?
Tech On Tap and the Expo both add their own unique flavours to the Amplify pie, adding yet more fun, personality and free thinking innovation into the secret Amplify recipe.
Check out how these two much loved events started and finished the big week...
Check Out Speaker Session Videos & Presentations
What a week and what a success…the only thing that can top Amplify 11 are all the ideas and actions that it’s sparked.
To see the videos and presentation decks of the speakers:
Go to the ‘line up’ page, click on a speaker and scroll down to see their presentation video and slides.
Most speaker videos are now up, the rest and the presentation decks are being posted up today….
Thanks for helping to make Amplify 11 such an amazing event :-)
Getting up close and personal with Generation C
Move over Generation Y… Generation C are taking control! So what better way to find out about this new breed… than to bring one of them in for an Amplify session
!If the words ‘beached as bro’ mean anything to you… then you’re already familiar with some of Jarod Green’s work. In 2008, Jarod teamed up with a couple of mates to create a hilarious short animated film about a beached whale with a kiwi accent having a chat to a seagull. The film went on to be a YouTube and social media sensation.
Reputation and brand in an instantly connected world
We’ve had some wonderful insights, perspectives and futuristic views during Amplify week but the audience who gathered to hear from Richard Binhammer was looking forward to hearing a real life case study of how one organisation, Dell, have engaged with social media.
Get social or die!
Jeremiah Owyang’s workshop today flew by in a whirr of audience interaction as we delved into the world of social media. This is a guy who really knows what he’s talking about! Jeremiah is a web-strategist, customer experience and brand champion. On Twitter he has over 80,000 followers… and even his dog has a following on Twitter which most leaves most of us in the dust!
One of my favourite takeaways from Jeremiah was that saying you need a social media strategy is ‘like saying you need a hammer strategy to build a house!’ It’s important to remember that Twitter and Facebook are just tools, not business strategies in themselves. We should focus on our business goals and use social media tools available to us to build towards these goals.
Face Off Finale - Iveta Brigis & Jim Benson
If you want to get things done, spend less time faffing around and get ahead in your career, you can't go far wrong with Jim Benson and Iveta Brigis.
Focussing on productivity, effectiveness at work and getting the most from your job, this edition of Face Off is all about you…..
Click here to read and enjoy...
Why technology matters!
In the first session on Wednesday morning, Andrew McAfee inverted the normal order of his presentation when he kicked off by asking the audience a question. ‘What have been the biggest stories in human history?’ This is a huge question which provoked an array of responses including evolution, democracy, the invention of wireless technology, the birth of Jesus Christ, the ability to write, the printing press, and the invention of the wheel. All big stories in our collective history, and as Andrew conceded, there is no definitive right or wrong answer to the question.
But from a purely statistical point of view, there is one big story for humankind, explained Andrew. The big story which changed the path of people forever is when we overcame our dependence on our muscles to get things done. We started using machinery, and our population BOOMED as a result of this industrial revolution.
The future of money is Facebook?
Venessa Miemis is a futurist researching what is happening at the intersection of technology, and how this will impact society… so her session at Amplify on ‘the future of money’ was always going to be one which drew the big crowds!
So what is the future of money according to Venessa? Well, much of her discussion centred on Facebook, and the future role Facebook and other social media sites might take in a new sort of social currency.
Why work? The desires that drive us
Day two of the Amplify Festival and a full house for the session with one of Australia’s leading social researchers, Hugh Mackay.
Most of us were probably there looking for answers… Why do we work? Why do some people work jobs they don’t like? Why do others work when they don’t need the money (lucky them!)? Why are people scared to retire, afraid of not working?
According to Hugh, we shouldn’t be so puzzled about human behaviour. Because the truth is, ‘we are in the grip of a myth that humans are rational beings… and we then get frustrated when our behaviour is irrational’. In reality, Hugh says, our brain is a ‘like a gland – awash with hormones’, and rather, we should be surprised at the times when people do display the ability to be rational, rather than the other way round.
Hugh explained that we don’t do anything in our lives for just one reason. Everything we do is a dynamic, messy, contradictorily interplay of 10 desires that drive us.
The truths about marketing to baby boomers with social media
It wasn’t just baby boomers who packed into Debbie Weil’s Amplify session at AMP today… employees from across the generations headed along to hear Debbie’s thoughts on why we should care about social media.
According to Debbie, your brand is 'what people say about you when you’re not in the room'. Yep, customers are already in the social media space talking about our brand. And if we’re not there joining those conversations, how can we manage them?
When everyone and everything connects, anywhere, anytime
It was an early start for the first Amplify sessions this morning, but with coffees in hand an eager crowd filed onto the 25th floor of the AMP building to hear from one of the mobile industry’s most influential strategists, Bob Egan.
Some of the stats Bob opened with were enough to wake me up out of the Monday morning haze. According to Bob, of the 6.8 billion people on the planet, 77% own a smartphone. Wow! And a particularly scary stat, which may not come as too much of a surprise for parents, is that in 2010 the average US teen sent 3,339 text messages per month!
Bob explained the current environment as a ‘perfect storm’. Near free platforms, low cost components and high speed access is turning our world into one where mobility is starting to come first. But what does this mean for business?
Corporate Social Media Face Off - Debbie Weil & Richard Binhammer
Debbie and Richard have been navigating the business side of social media since Twitter was just a glint in Silicon Valley techie's eye.
But have they ever pitted their socially agile wits against something as nimble as the Face Off?
Were you inspired by Amplify? Show your appreciation for the festival by visiting The Amplify Effect website and embedding this image in your own website or blog to help spread the seeds of innovation and track Amplify's reach.
Bang! It's The Face Off pt 2 - Gunter Pauli & Ian Dunlop
Here’s a rhetorical question for you – does all the carbon tax propaganda create as much hot air as the emissions themselves?
Non rhetorical answers courtesy of the Face Off and its swerveball questions...
Were you inspired by Amplify? Show your appreciation for the festival by visiting The Amplify Effect website and embedding this image in your own website or blog to help spread the seeds of innovation and track Amplify's reach.
Face Off! Nigel Cameron vs Caleb Winder
What happens when we put five funked up questions to two of the world's most expansive thinkers? We get a unique insight into some of the weirder corners of the world with the hotly anticipated Amplify Face Off series...
Arguably THE most interesting way to spend 5 minutes this side of Amplify, check it out!
The Amplify Effect
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SESSION VIDEOS NOW LIVE!
Watch your favourite speaker wherever you like. Go to the line up page, select a speaker and watch their session in hi res.
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