Amplify - Everything Connects

John Smart Through The Eye Of The Live Stream

Gunter Pauli Reveals Some Sustainability Secrets

CEO Craig Dunn Meets The KidzBank Team At The Expo

The Amplify Festival News

From MADMEN to AMP – Pitch like Don Draper!

In our May Samplify session, learn how to develop and crystallise your creative thoughts and ideas, tighten them up and prepare them into an eloquent and powerful pitch to wow your stakeholders.

As founder of TrinityP3, Asia Pacific’s leading strategic marketing management consultancy, Darren Woolley is at the leading edge of decision-making in the marketing and advertising industry. As an analytical scientist and creative problem solver, Darren brings unique insights and expertise to the marketing process.

And on 23 May in Sydney, and 25 May in Melbourne, Darren will kick off the second session of AMP’s Samplify series.

Darren’s session is designed to teach creative AMPers how to pitch their creative concepts to achieve buy-in and traction, and move them through from conception to development.

Find out more and RSVP.

Missed Mark Stevenson launch Samplify?

All is not lost! As you know, the Amplify team loves to share the wisdom from our thought-leading speakers with our community. So check out the video right here.

Mark Stevenson wowed the crowds!

The Yammer and Twitterverse came alight during and following Mark Stevenson's launch of Samplify in Sydney and Melbourne. Check out the kind words below from one of our employees:

"I cannot encourage enough attendance at these events and think they are a real bonus available to us all as employees of AMP - I have never worked for a company that supports creativity in the way AMP does - it just up to us to take advantage."

Meanwhile in Melbourne, the wonderfully creative @lynnecazaly (follow her on Twitter!) created this fabulous sketch sharing her favourite insights from the session. Lynne was one of a number of external guests who attended the event in Melbourne.

Starting off 'Samplify' with a BANG!

The Amplify Festival, AMP's game-changing biennial Festival of Innovation and Thought Leadership. is open to all employees, and is set to return to Sydney and Melbourne from 3-7 June 2013 (diarise the dates NOW!).

But if you simply can't wait that long… then we've got great news for you! The Amplify team knows we cannot pause the pace of change to come in neatly-packaged two year cycles, so to feed your imagination in-between feasts we are delighted to introduce Amplify's non-identical twin: snack-sized Amplify… Samplify.

Tomorrow is up for grabs, let's make it good

What better time to kick off Samplify than celebrating it alongside World Creativity and Innovation Week? And our first Samplify session is going to be a doozy! Variously called a 'Cultural Engineer', an 'Ideas Broker', and an 'Anti-cynic', Mark Stevenson is a comedian, futurist and author of 'An Optimist's Tour of the Future' . He is a renaissance man with an interest and expertise in a diverse range of subjects, but mostly, how we all play a part in creating the tomorrow we will all inherit.

Both sessions take place on Wednesday 11 April.

"Tomorrow is up for grabs, let's make it good" with Mark Stevenson

Sydney: 8.30am to 10am
CQ25 Board Dining & Mosman Rooms
Click here to RSVP (AMP employees only)

Melbourne: 3pm to 4pm
AXA Auditorium
Click here to RSVP (AMP employees only, including former AXA employees)

The Amplify Speakers Speak...About Amplify 2011!

When a company has employees that enjoy their work, the first people to benefit are the customers. A happy employee spreads satisfaction down the line to customers, suppliers and anyone who comes into contact with the brand.

So at Amplify, as hard as we try to keep audiences engaged and entertained, we also always do our very best to make sure every Amplify speaker has a great time presenting on stage, and relaxing off it in our incredible city of Sydney.

We caught up with some of the speakers to see what they thought of the Amplify concept, the audience reaction in the room and their time spent in Australia. Here’s what they had to say…

2011 - What A Year For Amplify-cation!

2011 was a monster year for Amplify – the 5 day festival was a huge success with over 1000 information and innovation hungry minds hearing from 35 speakers from 4 continents, across 90 sessions and events.

Then the Amplify Effect - our groundbreaking influence tracking software – reached the finals of the Constellation SuperNova Awards in not 1, but 2 categories – Social Business & Advanced Analytics.

And Amplify originator and curator Annalie Killian was selected to be part of the Aspen Institute’s highly acclaimed First Movers Fellowship program and spoke at Ted X Melbourne on, wait for it, the potential dangers of being too connected. Oh the irony! Watch the full speech below, it’s a cracker :)

The Future Of Facebook Goes Live

After giving Amplify-ers an exclusive early doors showing at Amplify ‘11, Venessa Miemis’s Future Of Facebook project is now officially live.

Launched on CNN.com yesterday, this Open Foresight program sets out to explore the impact social networking technologies are having on our lives through a series of 6 videos.

Watch the first video below and be sure to check out the Future Of Facebook site for loads more great info on this constantly evolving, crowdsourced project.

Tech On Tap & The Expo - What Went Down?

Tech On Tap and the Expo both add their own unique flavours to the Amplify pie, adding yet more fun, personality and free thinking innovation into the secret Amplify recipe.