Jeremiah Owyang - Web Strategist, Customer Experience & Brand Champion
Web Strategist, Customer Experience & Brand Champion
If you want a short-cut to understanding the point of social media for business, you could cover 90% of all you need to know just by following Jeremiah Owyang's research and his blog, Web Strategy.
Web Strategy focuses on how corporations connect with, serve and support their customers using web technologies. It attracts a global audience of 70,000 monthly readers.
As @jowyang, Jeremiah also has 73,000 followers on Twitter. So if anyone knows how to connect with people and deliver a return on their investment of time through the social web, it's Jeremiah.
An industry analyst and now partner with Altimeter, Jeremiah consults and speaks on disruptive technologies for customer engagement and brand strategy. His views are frequently sought out by the business press and at a leading conferences. He is a columnist for the Forbes CMO Network.
Altimeter Group is a US-based advisory firm that uses research to help companies and industries turn disruption to their advantage.
Links
Jeremiah's Amplify 11 presentation
TWiT (This Week In Tech) - Jeremiah video discussion
Jeremiah's columns on Forbes.com
COMMENTS
Get Social Or DIE! Connected Customers, Connected Employees & Connected Brands Are Shifting The Goalposts
This speaker is scheduled to perform on:
6 - 10 June
Increasingly, everything influences and is influenced by social media. So ignore it and pretty soon no-one will recognise your brand.
If you truly want to put your customers at the centre of your business, social media becomes the glue that binds and connects all areas of the business- from how we collaborate on the inside, to how we connect with customers on the outside; from how our brand is shaped by the flow of reputation and information among networks and peers, to how customer insights shape the business strategy, product design and process innovation; from how employees are hired to how leaders should operate in open systems.
Jeremiah will explore this ubiquitous, symbiotic relationship and explain how we can make the social media matrix work for our customers, our jobs and our business.