Announcing Amplify11: "EVERYTHING CONNECTS" Sydney, 6-10 June 2011

“From a humble experiment in knowledge exchange in 2005, AMPLIFY has grown into a week-long biannual festival enjoyed by more than 3000 employees, leaders, board members and invited guests, and that’s not counting the online audience,” said Lee Barnett, AMP CIO, announcing the dates and theme of Australia’s most significant business innovation festival, Amplify 11.

“This unique learning event has become a powerful amplifier of our organisational thinking, learning and culture. This is one of many reasons why the AMP Leadership Team continues to invest in and grow Amplify year on year.

“For our people, AMPLIFY creates a powerful ‘knowledge market’ where we can openly exchange ideas with the foremost thinkers in the world, dabble with futuristic concepts and experiences way beyond our comfort zones, and experiment with emerging technologies to understand how these could add value for our customers and our business.”